Hi, I'm Songtham "M" Tungkitkancharoen, a B2B SaaS and cloud solutions leader with over a decade of experience in the tech industry. My superpower is bridging technical and non-technical audiences to drive business outcomes. Born and raised in San Francisco, I moved to Bangkok in 2018.
Strategic and hands-on leader with over a decade of experience driving digital transformation, scaling operations, and building high performing teams. I've honed my skills over years from Product Development to Delivery to Customer Success, specializing in Software-as-a-Service (SaaS) technology.
Joined Mastercard Merchant Loyalty program as the first SessionM TAM in APAC during the post-acquisition transition, playing a key role in evolving the SaaS business from a tech startup to a multinational company.
Joined a tech startup and played an important role in driving the strategic pivot of a live streaming and customer engagement platform from B2C to B2B SaaS.
Joined a financial bookkeeping company as one of the first software engineers, driving the digital transformation from a service-based model to a scalable B2B SaaS platform.
Founded and operated two service-based businesses that reflect my passion for tech and teaching: Crawling Ninja (Web Scraping) and ST Tutoring Service (Education).
I live in Bangkok with my wife, young daughter, and our dog. Family keeps me grounded and inspires me to bring balance and empathy into everything I do. Outside of work, I stay active, keep learning, and enjoy exploring new ideas and experiences — because growth doesn’t stop at the office.
MAU
impact
Years of
experience
APAC
markets served
Leading APAC teams across the region, driving enterprise SaaS growth, retention, and expansion.
Serving loyalty and personalization digital solutions to Fortune 500 QSRs and large retailers across APAC.
Bridging people and technology to simplify complexity, drive adoption, and accelerate results.